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Winnie Hsia and Joanna Wright will discuss the methods they have used to market Sky Candy, one of the biggest and most successful recreational circus arts studios in the country. Topics will include how to design and implement effective Facebook and Google Adwords campaigns, how to target your desired audience effectively, how to use both paid and unpaid modes of digital communication to market to prospective students, and how to choose which platforms you use for digital marketing. This presentation will be useful for studio owners who wish to improve their marketing and social media strategy. Winnie and Joanna bring over a decade of combined marketing and social media experience at various companies, including Infochimps, Whole Foods and, of course, Sky Candy.